Field Trip Reflection

posted under by platonotprozac

By:Tan Yi Cheen


Field Trip Reflection


Singapore has, of late, become increasingly focused on the tourism sector. One aspect which draws tourists here is the nightlife, and we hope to build up on this in our campaign to promote the vibrant nightlife in Singapore.

To obtain a better and more complete understanding of the night scene, we visited 3 clubs, each of which had their own characteristic flair and were patronized by different crowds.

  1. Zouk was extremely crowded, being one of the most recognizable and popular clubs in Singapore. In addition, as it was Mambo (Retro) night at Zouk, the queues were much longer than normal and it was almost impossible to get in. The crowd were mostly locals, aged 18-25.

  1. Next stop was Ministry of Sound, known as MoS. Strategically situated at the busy nightspot Clarke Quay, it is much bigger in terms of space and the crowd is no less than Zouk’s. It has a unique ‘themed-room’ feature where enthusiasts can dance to their favorite songs from various genres, and is also handy for meeting fellow fans of the same genre.

  1. We went on to The Arena, a newly opened club also in Clarke Quay. Its main draw would be international live bands and reportedly the best lighting effects of all clubs. Although it is a relatively new club, it was also packed, with mostly Caucasians.

Having visited all the clubs, I feel that there is a healthy variety in Singapore. Each club has its own unique pulling points, and tourists are spoilt for choice between these. They are also situated close to each other so one can club-hop until they find one that suits them. However, at these clubs, the queues were fairly long, especially when there were events ongoing. This is likely to worsen in the near future with the influx of more tourists and I feel they should hire more bouncers to speed up the process thereby reducing the waiting time.

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